In a busy news cycle, some stories carry more weight than others for men and women.
In a busy news cycle, some stories carry more weight than others for men and women. Men are keeping a closer watch on international problems and the political environment, while women are more preoccupied with health care developments, according to an August survey conducted by Spectrem's Millionaire Corner.
Eighteen percent of affluent men surveyed said that international news is most impacting their economic outlook vs. 9 percent of women. This comes at a time when the debate over how to respond to Syria’s alleged use of chemical weapons is reaching a full boil. President Barack Obama devoted much of his G20 summit to-do list in trying to marshal support for military action. Back home, he launched a full court press on Syria, scheduling six television interviews on Monday to present his case to the American people.
The news story having the second biggest impact on affluent men’s economic outlook is the political environment, whose tensions have escalated between the White House and lawmakers over a variety of domestic and international issues. This, too, is being watched more closely by men than women, 15 percent vs. 10 percent.
Not surprisingly, the news story most impacting affluent women’s economic outlook is health care (18 percent vs. 12 percent of men). The law, which takes fuller effect next year, requires most Americans to have health insurance or face a tax penalty of 1 percent of their 2014 income. Companies with 50 or more employees will be required to provide their employees with health insurance in 2015 or also face a penalty. Some of the legislation’s provisions have been put on hold while details of the bill are worked out. One of the primary concerns about the legislation is whether business owners will cut hours or benefits for its employees or pull back from making full-time hires to defray expected escalation in health care costs.
Women, too, were more likely than men to say that the economy in general is the news story most impacting their economic outlook (12 percent vs. 6 percent). Men, however, were slightly more likely than women to say they are more closely following news stories about unemployment. The survey was taken before the disappointing August jobs report, which was released at the beginning of the month. While the unemployment rate dropped to a 4-1/2-year low, analysts said this was because more disappointed job seekers had stopped looking for work.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.