How important do men vs. women feel job location, opportunities for advancement and work/life balance are in their job search?
How do men vs. women differ when it comes to choosing an employer? Beyond such basic draws as salary and benefits, men and women put a different emphasis on other factors in their job search, according to a new survey conducted by Randstad US.
Randstad surveyed 7,000 people nationwide with a variety of backgrounds and occupations to find out the key factors that go into choosing an employer.
For women, it’s more about location, the survey found. Forty-four percent of women respondents cited this as an important employee attribute vs. 35 percent of men. For men, career advancement is a higher priority. Forty-two percent of male respondents said they are looking for such opportunities, vs. 36 percent of women. Men also place higher importance than women on a company’s financial health (36 percent vs. 28 percent of women).
Not surprisingly, women are more concerned than men with achieving an optimum work/life balance. More than one-third (37 percent) consider workplace flexibility to be an important employer attribute compared to 26 percent of men.
Overall, competitive salary and benefits are the top factors desired by job seekers (66 percent), followed by an agreeable work atmosphere (55 percent), long-term job security (53 percent) , work-life balance (43 percent) and accessible location (40 percent). Women especially respond to a work environment in which they feel acknowledged for doing good work, feel as if they are part of a team, receive open and honest communications, and have the respect of their colleagues.
Men place more of an emphasis than women on a job “that makes good use of my skills” and where “my ideas are valued.” Women, more than men, prioritize independence, acquisition of new skills and vacation time.
"How a company is perceived as an employer impacts what types of candidates it will attract," said Lisa Crawford, senior vice president, Randstad U.S, in a statement. "Companies may need to focus on key elements, such as building culture and adopting more flexible work policies, to appeal to different demographics… With women making up half the workforce, they should also consider the unique things that women value when choosing an employer.”
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.