Last year, watching TV occupied the most time (2.8 hours per day), accounting for about half of leisure time, on average, for those age 15 and over,
TV or not TV; that is the question. For affluent Americans, the answer is simple: TV!
A majority of Affluent investors surveyed by Spectrem’s Millionaire Corner (55 percent) own between two and three television sets, while one fourth own between four and five. The wealthiest households surveyed (with more than $5 million net worth or with household income of at least $200,000) were significantly more likely to own six to seven TVs.
A 2010 Nielsen study found that American homes had more TVs than people. Last year, watching TV was the leisure activity that occupied the most time (2.8 hours per day), accounting for about half of leisure time, on average, for those age 15 and over, according to the Bureau of Labor Statistics.A 2012 Nielsen report found that there are 289 million TV owners in the U.S. Of these, more than half (52 percent) reported having cable, while one-third had satellite subscriptions. TV owners with broadcast-only service was down to just 9 percent from 16 percent a decade before.
Almost half (47 percent) said they had a DVR, while three-fourths reported owning an HD-capable TV.
What place—or places—does a television set command in affluent household?. More than nine-in-ten respondents said they have a TV in the living/family room. The next most common area is the bedroom (71 percent).
More than one-third (36 percent) have installed a TV in their den, office, or study, while 18 percent report having a television in the kitchen.
Married couples are more likely than singles to have a TV in the bathroom (4 percent) vs. 0.8 percent) and the garage (3.4 percent vs. 2.5 percent). Those under 40 are more likely than their older counterparts to have a television in their bathroom, while those over the age of 60 are the most likely to spend quality time with their television in the privacy of their den, office, or study.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.