Women care more then men about products being made in America.
Spending habits between men and women differ, but women care more than men about whether their purchases come from companies that create goods in America, a Spectrem Group survey indicates.
Spectrem’s Millionaire Corner conducted a survey in June of over 1,000 affluent investors, asking them their spending habits in regard to products being made in America. One of the clearest differentials in the survey was that women are far more concerned about the Made in America tag than men are.
“Made in America’’ also meant different things to females than it did to males. Eighty-three percent of women respondents said “Made in America’’ meant that the product was assembled or manufactured in the United States, and the company’s headquarters was also located within American borders. Seventy-three percent of males agreed with the same definition, with 14 percent of men saying materials had to be manufactured or assembled with the States but that company headquarters could be elsewhere.
Where men and women agreed was that it was most important to them that defense-related materials are made in America, and even there, 84.3 percent of women preferred American-made goods to 82.9 percent of men.
The greatest difference between the two sexes came in discussion of toys. Fifty-seven percent of females wanted toys to be made in America to just 29.7 percent of males. There continues to be constant concern over the safety of manufactured and assembled toys, which may lead females to prefer American-made playthings.
There was also great disparity in terms of clothing, with 53.9 percent of females wanting clothing made in America to just 30.5 percent of males. Almost 50 percent of males surveyed indicated no consideration of manufacture location in regards to clothing.
After defense materials, both men and women were most interested in having food products manufactured or grown in the United States. Eighty percent of females wanted their fruits and vegetables coming from the United States, to 68.5 percent of males. Likewise, 80.3 percent of females and 67.7 percent of males wanted their prepared foods made in America.
The next highest level of interest came in building materials. Seventy-six percent of females said they wanted building materials to come from the States and 59 percent of males felt that way.
Reality hit home in the categories of automobiles and electronics, where less than 50 percent of respondents were looking for the Made in America tag. Forty-seven percent of females wanted their automobiles to be American made to just 42 percent of males, and 40 percent of females had the same desire in electronics to just 28.5 percent of males.
Kent McDill is a staff writer for Millionaire Corner. McDill spent 30 years as a sports writer, working for United Press International and the Daily Herald of Arlington Heights, Ill. From 1988-1999, he covered the Chicago Bulls for the Daily Herald, traveling with them every day through the nine-month season. He also covered the Bulls for UPI from 1985-88, and currently covers the team for www.nba.com. He has written two books on the Bulls, including the new title “100 Things Bulls Fans Should Know And Do Before They Die’, published by Triumph Books. In August 2013, his new book “100 Things Bears Fans Should Know And Do Before They Die” gets published.
In 2008, he resigned from the Herald and became a freelance writer. The Herald hired him to write business features and speeches for the Daily Herald Business Conferences and Awards presentations.
McDill also writes a monthly parenting column for the Herald’s Suburban Parent magazine.
McDill is the father of four children, and an active fan of soccer, Jimmy Buffett and all things Disney.