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Investors who Decorate for Halloween

Wealthier investors do more Halloween decorating than those less wealthy.

| BY Kent McDill

Putting up home decorations over the holidays is a labor of love, and some people just don’t love Halloween enough to decorate their homes to celebrate.

A Spectrem’s Millionaire Corner survey showed that only 33 percent of wealthy investors decorate their home for Halloween. That percentage drops to under 30 percent for investors with a net worth under $100,000 Not Including Primary Residence.

Decorating for Halloween was most popular among investors with a net worth of between $100,000 and $500,000 NIPR (39.5 percent).

Marriage seems to create the mood to decorate, as 37 percent of married investors planned to put up decorations and less than one quarter of unmarried investors planned to put up spiders and ghosts and carved pumpkins around their home.

There also appears to be a slight age component. While almost 40 percent of investors under 40 said they would decorate, just over 30 percent of investors over the age of 61 planned to put up Halloween items on or around their home.

Among investors that do decorate, almost three-quarters (72.8 percent) said they would spend up to $49 on their decorations. Another 19 percent said they would spend between $50 and $99, while almost 9 percent were willing to spend between $100 and $200 or more on Halloween decorations.

Millionaires are willing to spend more on decorations. Among investors with a net worth of $1 million and $5 million NIPR, almost 7 percent were planning to spend between $100 and $200 on Halloween decorations, and among investors with a net worth of over $5 million NIPR, almost 29 percent said they would spend between $100 and $200 or more.

Women, in this case, turned out to be less extravagant then men. Eighty-one percent of women planned to spend just up to $49 on decorations, while 61 percent of men said they would spend up to $49 and another 28 percent said they would spend up to $100.

Business owners and corporate executives are more willing to spend on Halloween. Forty-two percent of business owners said they would spend between $100 and $200 or more on decorations, and 25 percent of corporate executives were willing to go that high (the average of 9 percent).



About the Author


Kent McDill

kmcdill@spectrem.com

Kent McDill is a staff writer for Millionaire Corner. McDill spent 30 years as a sports writer, working for United Press International and the Daily Herald of Arlington Heights, Ill. From 1988-1999, he covered the Chicago Bulls for the Daily Herald, traveling with them every day through the nine-month season. He also covered the Bulls for UPI from 1985-88, and currently covers the team for www.nba.com. He has written two books on the Bulls, including the new title “100 Things Bulls Fans Should Know And Do Before They Die’, published by Triumph Books. In August 2013, his new book “100 Things Bears Fans Should Know And Do Before They Die” gets published.

In 2008, he resigned from the Herald and became a freelance writer. The Herald hired him to write business features and speeches for the Daily Herald Business Conferences and Awards presentations.

McDill also writes a monthly parenting column for the Herald’s Suburban Parent magazine.

McDill is the father of four children, and an active fan of soccer, Jimmy  Buffett and all things Disney.