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Asset Preservation Advisors




City:Atlanta

State: GA



BIOGRAPHY:
APA’s philosophy is to work closely with our clients to develop an in-depth understanding of their unique needs and objectives. We then customize a municipal bond portfolio that best meets their specific goals and needs. APA manages high quality municipal bond portfolios in four strategies: Short-Term, Intermediate-Term, High Income, and Taxable.

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Ties and Shirts are Losing Appeal as Father's Day Gifts

Ties and dress shirts are not good Father's Day gifts for stay-at-home dads or telecommuting fathers.

| BY Kent McDill

Is Father’s Day gift buying becoming more difficult now that more dads are telecommuting or serving as stay-at-home dads?

After all, who needs a tie if you don’t have an office job?

According to a Spectrem’s Millionaire Corner survey of affluent investors, 20 percent of investors have purchased a tie for a Father’s Day gift in the past, and virtually no one is going to do so this year.

The most popular choice of gift in the past was a shirt, with 33 percent of investors saying they have purchased that. However, since dress shirts are going the way of ties, only 3 percent plan to buy a shirt for Father’s Day this year.

Twenty-nine percent have purchased a gift card to a store as a Father’s Day gift in the past, and this year 9 percent plan to do that same thing. Twenty-three percent have purchased a gift card to a restaurant or theater in the past and 8 percent play to do so again this year.

Twenty-five percent have given tools or do-it-yourself equipment as a Father’s Day gift in the past, but only 3 percent are planning to make that a gift this year.

Other gifts purchased in the past include a book (26 percent), sports equipment (13 percent), tickets to a sporting event (8 percent), tickets to a cultural event (6 percent), or a tablet or E-reader (2 percent).

This year, after the gift cards, ties and shirts, the most popular item is tools (3 percent), and tickets to a cultural event (2 percent).

Seventy-six percent of investors said their Father’s Day gift did not include any of the choices offered in the survey, meaning they are thinking out of the box or not giving a Father’s Day gift.

Father’s Day happens less than one month after Mother’s Day and has virtually no impact from a sales point of view. Only 6 percent of investors said they spend more on Father’s Day than they do on Mother’s Day, and last year the National Retail Federation said Father’s Day spending lags behind Easter in annual spending nationwide.



About the Author


Kent McDill

kmcdill@spectrem.com

Kent McDill is a staff writer for Millionaire Corner. McDill spent 30 years as a sports writer, working for United Press International and the Daily Herald of Arlington Heights, Ill. From 1988-1999, he covered the Chicago Bulls for the Daily Herald, traveling with them every day through the nine-month season. He also covered the Bulls for UPI from 1985-88, and currently covers the team for www.nba.com. He has written two books on the Bulls, including the new title “100 Things Bulls Fans Should Know And Do Before They Die’, published by Triumph Books. In August 2013, his new book “100 Things Bears Fans Should Know And Do Before They Die” gets published.

In 2008, he resigned from the Herald and became a freelance writer. The Herald hired him to write business features and speeches for the Daily Herald Business Conferences and Awards presentations.

McDill also writes a monthly parenting column for the Herald’s Suburban Parent magazine.

McDill is the father of four children, and an active fan of soccer, Jimmy  Buffett and all things Disney.