Universum surveys students in 21 countries to find out the perceptions of the top companies in the world.
In a corporate world where image matters, American students think Google and The Walt Disney Company are great places to work.
Universum, a company that helps employers develop successful brands, has released its annual list of Top 100 Employers current college students would want to work for.
Universum asks students about their career expectations, how they perceive employers and what they associate to them. The information is then offered to companies to determine how they are perceived by students and how they compare to competitors.
More than 46,000 undergraduate students and MBA candidates were surveyed between October of 2013 and January of 2014, and were asked to pick an unlimited number of employers they would consider working for from a list of 230 U.S. companies. The respondents were then asked to select their top five “ideal’’ employers.
The American companies were then listed according to their popularity among these categories of companies: Humanities, Business, Natural Science, Computer Science, and Engineering. Google and The Walt Disney Company were listed in the top 10 on all four lists, and Apple made the top 10 in every list but Natural Science.
The study is also done in 20 other countries.
“Across the past 25 years, Universum has been using the insights from its annual Student Survey to help employers understand, attract, and retain current and future employees through its research, strategic consulting, and activation services,’’ the company said on its research page.
Among companies in the Humanities segment, the top five were Boeing, NASA, Google, Lockheed Martin, and General Electric.
For Business concentrations, the top five were Google, Disney, Apple, Ernst & Young, and J.P. Morgan.
Humanities, Liberal Arts and Education were listed together, and the top five were Disney, Google, the U.S. State Department, the United Nations and Teach for America.
For Natural Science, the top five were the National Institutes of Health, Mayo Clinic, and Centers for Disease control, American Cancer Society and the Environmental Protection Agency.
Kent McDill is a staff writer for Millionaire Corner. McDill spent 30 years as a sports writer, working for United Press International and the Daily Herald of Arlington Heights, Ill. From 1988-1999, he covered the Chicago Bulls for the Daily Herald, traveling with them every day through the nine-month season. He also covered the Bulls for UPI from 1985-88, and currently covers the team for www.nba.com. He has written two books on the Bulls, including the new title “100 Things Bulls Fans Should Know And Do Before They Die’, published by Triumph Books. In August 2013, his new book “100 Things Bears Fans Should Know And Do Before They Die” gets published.
In 2008, he resigned from the Herald and became a freelance writer. The Herald hired him to write business features and speeches for the Daily Herald Business Conferences and Awards presentations.
McDill also writes a monthly parenting column for the Herald’s Suburban Parent magazine.
McDill is the father of four children, and an active fan of soccer, Jimmy Buffett and all things Disney.