Facebook Twitter LinkedIn
Register for our daily updates!


Featured Advisor



Ed Meek
CEO/Investment Advisor

Edge Portfolio Management

City:Winfield

State: IL



BIOGRAPHY:
At Edge, a low client to advisor ratio allows for personal and customized service for each individual.  Our goal is to work as a team for each client to provide not only portfolio management but wealth coordination and financial planning.  We make every effort to have frequent communication with our clients and to provide timely response to calls and emails.  I also enjoy spending time with my wife and three kids, playing and following basketball, playing golf, and participating as an advisory board member for Breakthrough Urban Ministries.

Click to see the full profile


Share |

How Affluent Investors Use Mobile Technology

A majority of investors do research on financial products using mobile technology. 

| BY Kent McDill

People use their newest technological gadgets for many varied purposes, but most people use their personal computers, smartphones and tablets to watch the news.

A Spectrem’s Millionaire Corner study, Using Social Media and Mobile Technology in Financial Decisions, shows that over 90 percent of all affluent investors use their mobile technology to follow the news. That includes 97 percent of investors with a net worth over $5 million.

The study looked at three wealth segments of investors – Mass Affluent (with a net worth between $100,000 and $1 million Not Including Primary Residence), Millionaire (with a net worth between $1 million and $5 million NIPR), and Ultra High Net Worth (with a net worth between $5 million and $25 million NIPR).

In general, the UHNW investors are using their mobile technology more frequently for a wider variety of uses, including financial ones.

Ninety-three percent of UHNW investors use mobile technology to check account balances and other account information, while 88 percent of Millionaires and 85 percent of Mass Affluent investors do so. Eighty percent of UHNW investors obtain market updates via smartphone, PC or tablet, while 69 percent of Millionaires and 49 percent of Mass Affluent check the market that way.

Among investors who do their own research on financial products, 65 percent of UHNW investors use their mobile technology to do the investigating. Fifty-four percent of Millionaires research information on financial products and services on their mobile devices, while 38 percent of Mass Affluent do so.

The range of usage of mobile technology for conducting financial business is wide. While only 23 percent of Mass Affluent investors use mobile technology devices to buy and sell investments, 39 percent of Millionaires and 62 percent of UHNW investors make those transactions on their PC, smartphone or tablet.

Even though a smartphone is, in essence, a telephone, less than half of all investors use their mobile technology to correspond with their financial provider or advisor. Forty-four percent of UHNW investors will hit up a financial provider using their mobile devices, while only 31 percent of Millionaires and 17 percent of Mass Affluent investors use those devices for financial contact.

  



About the Author


Kent McDill

kmcdill@spectrem.com

Kent McDill is a staff writer for Millionaire Corner. McDill spent 30 years as a sports writer, working for United Press International and the Daily Herald of Arlington Heights, Ill. From 1988-1999, he covered the Chicago Bulls for the Daily Herald, traveling with them every day through the nine-month season. He also covered the Bulls for UPI from 1985-88, and currently covers the team for www.nba.com. He has written two books on the Bulls, including the new title “100 Things Bulls Fans Should Know And Do Before They Die’, published by Triumph Books. In August 2013, his new book “100 Things Bears Fans Should Know And Do Before They Die” gets published.

In 2008, he resigned from the Herald and became a freelance writer. The Herald hired him to write business features and speeches for the Daily Herald Business Conferences and Awards presentations.

McDill also writes a monthly parenting column for the Herald’s Suburban Parent magazine.

McDill is the father of four children, and an active fan of soccer, Jimmy  Buffett and all things Disney.