The social media company has come a long way in a short time. Learn more about what Twitter has accomplished in just seven years.
Twitter turns seven today and the social media platform has a lot to celebrate. Its ever-accelerating growth has resulted in more than 200 million active users who send more than 400 million Tweets each day.
These real-time tweets create a “global town square” visited by people in nearly every county sending tweets in more than 20 languages, according to the company. A tweet’s brevity – imposed by a 140-character limit – may seem restrictive, but Twitter has saved lives, fueled social change and inspired art.
Tweets led to the rescue of two people trapped in an earthquake in Turkey, allowed an adventurer to share his attempts to ascend Mr. Everest and enabled a transplant patient to find a kidney donor, according to the company. The first tweet from outer space was sent in 2009 by astronaut Mike Massimino, and artists have translated tweets into music to reflect the mood of a nation.
The platform has become so influential that even the Federal Reserve – the nation’s central bank – has launched its own Twitter channel as part of an ongoing effort to increase transparency. The newly elected Pope Francis tweeted to his more than two million followers on Tuesday that “True power is service.”
Business owners find Twitter a cost-effective way to attract new customers, build brand recognition and increase social engagement, while the corporate sector has begun using the platform to recruit talent. High net worth business owners are maintaining an increasingly robust social media presence, according to Millionaire Corner research, and while they prefer Facebook and LinkedIn, 20 percent use on Twitter.
Click here to learn more about social media use among business owners and executives.
Analysts speculate whether Twitter will launch an initial public offering, or IPO, this year, but the rapidly growing company – founded in San Francisco – appears to have no difficulty raising money from private investors.