Between schools making up for lost snow days and the late arrival of Passover and Easter on the calendar, Spring Break plans are up in the air for millions of travelers and families.
Between a punishing and prolonged winter and the late arrival of Passover and Easter on the calendar, Spring Break plans are up in the air for millions of travelers and families.
Retailers can be forgiven a sense of déjà vu. The winter holiday shopping season, which can account for up to 40 percent of annual sales, was abbreviated in 2013 due to the lateness of Thanksgiving. There were but 26 shopping days between Thanksgiving and Christmas, compared with 32 the previous year.
This year, Passover and Easter fall late (April 14 and April 20, respectively), which, combined with school districts across the country forced to make up for classes missed to “snow days,” is compelling would be spring breakers to put off travel plans for the summer.
Spring break does not appear to be on the itinerary of Affluent individuals surveyed by Spectrem’s Millionaire Corner. Less than three-in-ten (28 percent) plan to travel this year for spring break. Wealth level, of course, is a factor in travel plans. Four-in-ten (42 percent) of Affluent respondents with a net worth of at least $5 million plan to take a spring break excursion, compared with just 21 percent of households with a net worth of less than $100,000.
Of those who will afford themselves a spring break, the highest percentage (39 percent) plan to spend between $1,000-$2,500, while one-fourth (26 percent) plan to shell out $2,500-$5,000 and 223 percent less than $1,000.
Again, not surprisingly, wealth is a factor in spring break spending. Those with a net worth of at least $5 million, for example, are three times as likely as their less wealthy counterparts to spend between $5,000 and $10,000 for their spring break vacation.
Gender, too is a factor. Affluent women surveyed plan to keep a reign on spending, with the highest percentage (34 percent) planning to spend less than $1000 or between $1,000-$2,500. In comparison, 42 percent of men plan to spend this amount, while 29 percent project spending between $2,500 -$5,000 vs. 23 percent of women.
Across age groups, almost half (45 percent) of spring breakers under 40 plan to spend less than $1,000 compared with 23 percent of Affluent respondents overall. Those over 60 are most likely to spend in the $1,000-$2,500 range.
And don’t let movies like Girl Happy, Where the Boys Are and Spring Breakers give you the wrong impression of youth using spring break to go wild. A new survey of 18-22 year-old college students by a group called the Century Council finds that many plan to work, volunteer, spend time with family or catch up on studies over the break. Parents, family and finances are the leading influence on college students' spring break plans.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.