Investors want to be able to see all of their account balances on one website even when those accounts are from multiple providers.
There is so much material available to Internet users that it seems literally endless, but there is still some reluctance to use the Internet for financial purposes.
In Spectrem’s Millionaire Corner study Using Social Media and Mobile Technology in Financial Decisions, investors from three different wealth segments were asked to list the financial services and information they would like to be able to access via computer, smartphone or tablet. What the study showed is that there is still some information investors prefer getting from their financial providers or advisors.
Given a choice of 12 topics they could see on the Internet, nine of the topics were of interest to less than 50 percent of investors in all of the wealth segments.
The investors were segmented by wealth level: Mass Affluent (with a net worth between $100,000 and $ 1 million Not Including Primary Residence), Millionaire (with a net worth between $1 million and $5 million NIPR), and Ultra High Net Worth (with a net worth between $5 million and $25 million NIPR).
Interest was highest among the UHNW investors, and 75 percent said they would be interested in a website that offered them access to personal account information. Seventy-four percent of Millionaires and 69 percent of Mass Affluent agreed that such a website would be useful.
Sixty percent of UHNW investors said they would access a website that allowed them to look at balances in one place from multiple providers, which is key to wealthier investors who often work with more than one provider or advisor. Sixty-three percent of Millionaires and 57 percent of Mass Affluent investors said they would use such a site.
While many investors let their hired professionals research products and services, 57 percent of UHNW investors said they would use a website that had articles or research on financial topics and products. Fifty-two percent of Millionaires and 43 percent of Mass Affluent investors agreed.
Interest in website advice from financial experts is below 50 percent, with 43 percent of UHNW investors, 39 percent of Millionaires and 30 percent of Mass Affluent investors looking for that kind of service. Of approximately the same interest is a stock market ticker tape online, with 40 percent of UHNW, 37 percent of Millionaires and 29 percent of Mass Affluent investors expressing interest.
MillionaireCorner.com offers ratings profiles of financial advisors, but only about a quarter of investors are interested in that service. There is similar interest in webinars, podcasts and videos with experts on financial issues and topics.
Kent McDill is a staff writer for Millionaire Corner. McDill spent 30 years as a sports writer, working for United Press International and the Daily Herald of Arlington Heights, Ill. From 1988-1999, he covered the Chicago Bulls for the Daily Herald, traveling with them every day through the nine-month season. He also covered the Bulls for UPI from 1985-88, and currently covers the team for www.nba.com. He has written two books on the Bulls, including the new title “100 Things Bulls Fans Should Know And Do Before They Die’, published by Triumph Books. In August 2013, his new book “100 Things Bears Fans Should Know And Do Before They Die” gets published.
In 2008, he resigned from the Herald and became a freelance writer. The Herald hired him to write business features and speeches for the Daily Herald Business Conferences and Awards presentations.
McDill also writes a monthly parenting column for the Herald’s Suburban Parent magazine.
McDill is the father of four children, and an active fan of soccer, Jimmy Buffett and all things Disney.