Explore the differing attitudes of men vs women investors towards ETFs, mutual funds and stocks.
Mars and Venus continue to divide the universe of investment products, according to new research on the attitudes of men vs women investors towards ETFs, mutual funds and stocks.
Men are more than twice as likely as women to invest in ETFs over the next 12 months, according to a February poll conducted by Spectrem’s Millionaire Corner. More than one-fourth of men (27 percent) say they’re interested in ETFs compared to 11 percent of women investors.
Millionaire investors reveal a rapidly growing interest in ETFs as the products enter the financial mainstream.
Interest in ETFs has more than double among both groups over the past six months, according to our research. In a poll in August, 10 percent of men and 5 percent of women expressed an interest in ETFs over the next 12 months.
How are ETFs perceived by men vs women investors? A large majority of both groups prize ETFs for the diversification. The pooled investment products offer exposure to entire market segments. More than half of men also perceive ETFs, which are traded like stocks, as offering greater liquidity and lower investments costs. Roughly one-third of women perceive these advantages.
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The preferences among men vs women investors may reflect a bias among financial professionals, according to our research. Men are significantly more likely than women to indicate that their advisor has discussed the role an ETF can play in an investment portfolio (45 percent vs 27 percent, respectively).
Men are also significantly more likely than women investors to invest in mutual funds (57 percent vs 45 percent) and individual stocks (51 percent vs 34 percent). Women investors are twice as likely as men to avoid all three products in the coming year (38 percent vs 18 percent). The varying attitudes also reflect the relatively high levels of investor confidence and know-how reported by men vs women investors.