What products do Americans consider most important that they are made in America?
When it comes to supporting products made in America, tanks take precedence over tomatoes and guns over home-grown foods, according to a survey of Affluent investors conducted in June by Spectrem’s Millionaire Corner.
Purchasing products made in America is a priority for a significant majority (67 percent) of Affluent respondents, who are most likely to define a product to be made in America if the company is headquartered in the United States and the product is assembled and manufactured here.
The highest percentage of these respondents (84 percent) said that it was important for defense-related products to be manufactured in this country. Almost three-fourths (73 percent) said it was “extremely” or “very” important that their prepared and fresh foods be of American origin.
Two-thirds of respondents said that it was of the utmost importance that their building materials be made here.
For less than half of Affluent investors surveyed, it was less important that their cars (44 percent), clothes (40 percent) or toys (41) be made in America. Just one-third are insistent that their electronics are made in the United States.
The weeks leading up to the Fourth of July always see a spike in patriotic fervor, but the rallying cry to “Buy American” is a cause for all seasons, especially in a time of continued economic uncertainty. The economic collapse, in fact, has spurred consumers to strengthen their commitment to U.S. products. In a Millionaire Corner survey conducted last June, respondents indicated that they were more likely to buy American-made products now than they were before the start of the economic crisis.
More than 60 percent of survey participants said they were more motivated to buy U.S. goods because “I want to provide jobs for American workers.” Slightly less than 60 percent indicated “I want to help strengthen the U.S. economy.”
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.