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Kim Butler
President

Partners for Prosperity, Inc.

City:Mt. Enterprise

State: TX



BIOGRAPHY:
I have 20+ years of handling alternative investments in cash, growth and income for clients nationwide.  I strive to help my clients with all things financial in every way possible over the phone and the web.  I own an alpaca farm which I enjoy working during my downtime.  I also enjoy gardening, writing and reading books.  I also train other advisors on Prosperity Economics.

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Consumer Spending Trends: Americans are in the Chips

Nine-in-ten of surveyed consumers report they snack at least once a day. Almost one-fourth snack three-to-four times daily.

| BY Donald Liebenson

Healthwise, it may be wise to approach snacks in moderation. As an investor, the snack food industry may be as alluring as a bag of Ruffles. According to a new Nielsen consumer spending trends survey, snacking is a $374 billion global industry and is growing about 2 percent annually.

Nine-in-ten of surveyed consumers report they snack at least once a day, the Nielsen Global Survey of Snacking finds (I, myself, am snacking on dry roasted peanuts as I write this). Almost one-fourth (21 percent) snack three-to-four times daily. The majority of these are women.

What are Americans’ go-to snacks? When asked what snacks they had consumed over the past month, the responses were:

  • Potato chips/Tortilla chips/Crisps (63 percent)
  • Chocolate (59 percent)
  • Cheese (58 percent)
  • Cookies/biscuits (56 percent)
  • Fresh fruit (55 percent)
  • Bread/sandwich (48 percent)
  • Crackers/Crisp breads (48 percent)

But snacks aren’t just for snacking anymore, the report finds. Almost half of consumers worldwide report using snacking as a meal replacement. Fifty-two percent said they sometimes replace breakfast with a snack, while four-in-ten replace lunch (43 percent) or dinner (40 percent) with snacks. Asians are the most likely to replace breakfast with a snack, followed by North Americans (45 percent) and Europeans (44 percent).

There are cultural and geographical differences in the way the world snacks. Globally, chocolate is the most sought-after snack, followed closely by fruit and—can it be?—vegetables. The top snack for Europeans is fruit, followed by chocolate and cheese. In Italy, a majority (51 percent) snack on yogurt, though they express the preference for chocolate.

It all comes down to what people look for in a snack, the report states. For Americans, they means “salty and savory.” Globally, consumers choose “crispy.”

Snacking isn't just a fad or trend — it's the future, James Russo, senior vice president at Nielsen, told USA TODAY. "Big as snacking is today, it's only going to get bigger."



About the Author


Donald Liebenson

dliebenson@millionairecorner.com

Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.  

A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.