Millionaires are more active on their PC or Mac than their tablets or smartphones, according to Spectrem's Millionaire Corner study
Reports of the PC’s demise may be exaggerated, according to new purchase intention data.
According to a survey of nearly 6,200 consumers in the U.S. and Europe conducted by Strategy Analyitics, nearly one-fourth (23 percent) of respondents are either very or somewhat likely to buy a portable PCs, or laptops, during the next year, compared to less than 17 percent in the fourth quarter of last year. The strongest improvements in PC purchase intent were seen in the U.S., the survey found, which analysts attribute to a general improvement in consumer confidence supported by the modest economic upturn.
PC purchase intention or portable PCs has increased in the U.S. by 10.5 percent and for desktop PCS by 11.1 percent since the fourth quarter of 2012. “The PC market has suffered for some time from from fallin sales and increasing competition from tablets,” said Jia Wu, Director, Connected Home Devices, in a statement. “But our survey findings suggest that consumers are still ready and willing to buy PCs when their personal finances begin to improve."
Millionaires spend much more time on their PC or Mac per week than they do on their smartphones or tablets, a Spectrem’s Millionaire Corner wealth level study of technology and social media usage. Twenty-percent spend between 21-40 hours per week on the PC or Mac, while another 39 percent spend between 11 and 20 hours weekly. One-third of Millionaires under the age of 45 spend at least 41 hours on their laptop or desktop.
In comparison, the highest percentage of Millionaires (27 percent) spend between 6 and 10 hours on their tablet, while 44 percent spend up to five hours per week on their tablets. Just over one-third (34 percent) spend just 1-2 hours on their smartphones (not including calls and texts).
A higher percentage of Millionaires are using their PC or Mac on a weekly basis for bill payment (17 percent vs. 13 percent of tablet users), but more are using their tablets for investment research and accessing their personal financial account information.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.