Buying American has gained most popularity among senior citizens.
A majority of Americans are likely to buy more American-made products than they have in the past, according to a new survey conducted by Millionaire Corner.
This renewed commitment to buy American may be a patriotic spirit rekindled by the 10th anniversary of Sept. 11. It may also be a concerted initiative by citizens disillusioned by Washington’s failure to get the economy moving to do their part to support American companies and keep jobs at home.
ABC’s Good Morning America launched a “Made in America” pledge this year with Moody’s Economy.com statistics that “if every American spent an extra $3.33 on U.S.-made goods every year, it would create nearly 10,000 new jobs.”
Nearly 56 percent of investors we surveyed said they would be more likely to purchase American-made items than they have in the past. Of these, more than six in ten had a net worth between $100,000-$500,000 or were business owners. More women than men (58 percent vs. 54 percent) said they would be more likely to buy a product that was made in the U.S.A.
Across age groups, seniors were more likely than their younger countrymen to express a commitment to buy American. Nearly 60 percent of those over the age of 60 shared this sentiment vs. just a third of those under 40, who perhaps do much of their shopping online and are swayed by the best deals.
But the movement to buy American is certainly nothing new. In 1996, Roger Simmermaker published How Americans Can Buy American. It lists more than 16,000 U.S. made or union-made products. Does he practice what he preaches? When CNN inventoried his house for an interview, Simmermaker passed with flying red, white and blue colors.
Simmermaker told the network that he was inspired to write the book after he had trouble finding American-made products while shopping at his hometown Orlando, Florida mall.”It’s impossible to fully buy American,” he said, but we need to do what we can, where we can.”
A surprising example: Grey Poupon mustard, whose marketing had an upscale British tone, is an American-owned brand.
Country superstar Toby Keith took up the cause in his recent hit song, “Made in America”:
“Breaks (my old man’s) heart seein' foreign cars,
Filled with fuel that isn't ours
And wearin' cotton he didn't grow
Spends a little more at the store for a tag in the back that says U.S.A.
Won't buy nothin' that he can't fix,
With WD40 and a Craftsman wrench
He ain’t prejudiced. He's just made in America.”