More Americans watch broadcast news programs than watch cable news programs.
Amid constant suggestions that broadcast TV is on its way out, Pew Research reveals that a majority of Americans get their news from local TV stations or national network programming.
The Pew Research Center analyzed February 2013 data from Nielsen and discovered that 71 percent of Americans still watch local television news. Sixty-five percent watch network newscasts offered by the likes of CBS, ABC and NBC. Fifty-eight percent of all Americans watch both local and network news.
Although much of what Americans view on television come from cable television stations, only 38 percent of American adults watch some cable news on a regular basis. However, the data does show that cable news viewers spend much more time watching news than those who watch broadcast stations.
It is estimated that 82 percent of American households subscribe to cable or satellite TV service.
The most ardent cable news viewers spend an average of 72 minutes a day watching cable news. Among broadcast news viewers, the highest average is just 32 minutes a day. Of course, cable news stations are showing newscasts all day long, while network news shows come on only in prescribed times.
Among all viewers, those who get their news from cable TV report an average of 25.3 minutes per day watching cable newscasts. Those watching local and broadcast news average just 12.3 and 12.4 minutes per day, respectively. Also, even those who watch broadcast newscasts for a longer time than the average watch cable news stations as well, and spend more time watching cable than they do broadcast news.
A Spectrem study of affluent investors found that 58 percent say they “predominantly’’ watch broadcast channels such as ABC, NBC or CBS, and 38.5 percent watch cable channels predominantly. Four percent say they prefer movie channels such as HBO or Showtime.
In 2012, another Pew Research study showed that 55 percent of Americans watch news on television, 39 percent get their news from the Internet or on mobile technology, 33 percent listen to radio news and 29 percent get their news from newspapers.
Kent McDill is a staff writer for Millionaire Corner. McDill spent 30 years as a sports writer, working for United Press International and the Daily Herald of Arlington Heights, Ill. From 1988-1999, he covered the Chicago Bulls for the Daily Herald, traveling with them every day through the nine-month season. He also covered the Bulls for UPI from 1985-88, and currently covers the team for www.nba.com. He has written two books on the Bulls, including the new title “100 Things Bulls Fans Should Know And Do Before They Die’, published by Triumph Books. In August 2013, his new book “100 Things Bears Fans Should Know And Do Before They Die” gets published.
In 2008, he resigned from the Herald and became a freelance writer. The Herald hired him to write business features and speeches for the Daily Herald Business Conferences and Awards presentations.
McDill also writes a monthly parenting column for the Herald’s Suburban Parent magazine.
McDill is the father of four children, and an active fan of soccer, Jimmy Buffett and all things Disney.