Honda is a surprise No. 5 on the list of companies with the best reputation, moving up 20 positions from last year.
Benjamin Franklin once said “it takes many good deeds to build a good reputation, and only one bad one to lose it.”
Perhaps better than anyone or anything, corporate America knows that to be a fact.
That’s why it is significant for a company to see its name atop a list of companies with the best reputations, like the one recently issued by the Harris Poll Reputation Quotient, which measures how Americans perceive the most notable companies in the United States. The poll has been issued every year since 1999.
The study required consumers to nominate companies as the most visible ones in the country, then those companies were rated on six dimensions – emotional appeal, financial performance, products and services, social responsibility, vision and leadership, and workplace environment.
The website 24/7 Wall Street took the Harris Poll results and provided a look at why the top five companies have the best reputations in the United States. The biggest surprise, perhaps, comes at No. 5 as an automobile manufacturer makes the list.
No. 5 – Honda – Thanks to a dependability rating from J.D. Power for the Honda’s luxury brand Acura and good reliability ratings for the Accord and the CR-V, Honda has moved into the top five for company reputation after being listed No. 25 one year ago.
No. 4 – Walt Disney Co. – Although Disney dropped from third to fourth this year, it is still one of the world’s most recognizable brands, and enjoys a solid reputation for Walt Disney World as well as its interactive gaming division, where revenues rose by more than 26 percent in fiscal 2013. Disney scored high in financial performance as well as social responsibility.
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No. 3 – Apple – High ratings for products and services put Apple in the No.3 position. Apple also received high rating for financial performance. It was the No. 1 company in the reputation poll two years ago.
No. 2 – Coca-Cola – The Coca-Cola company has been rated highly since the Harris Poll Reputation Quotient has been issued. Although it finished No. 2 overall, no other company finished in the top five in all six of the reputation measurements. It finished first in financial performance and vision and leaderships.
No. 1 – Amazon – The online retailer is the No. 1 company in terms of reputation for the second year in a row. It had the best score for emotional appeal, products and services and workplace environment, according to Harris. Amazon is the world’s largest e-commerce company, and last year also finished with the highest customer satisfaction score of any company tracked by the American Customer Service Index conducted by the University of Michigan.
Kent McDill is a staff writer for Millionaire Corner. McDill spent 30 years as a sports writer, working for United Press International and the Daily Herald of Arlington Heights, Ill. From 1988-1999, he covered the Chicago Bulls for the Daily Herald, traveling with them every day through the nine-month season. He also covered the Bulls for UPI from 1985-88, and currently covers the team for www.nba.com. He has written two books on the Bulls, including the new title “100 Things Bulls Fans Should Know And Do Before They Die’, published by Triumph Books. In August 2013, his new book “100 Things Bears Fans Should Know And Do Before They Die” gets published.
In 2008, he resigned from the Herald and became a freelance writer. The Herald hired him to write business features and speeches for the Daily Herald Business Conferences and Awards presentations.
McDill also writes a monthly parenting column for the Herald’s Suburban Parent magazine.
McDill is the father of four children, and an active fan of soccer, Jimmy Buffett and all things Disney.