The youngest respondents to the Millionaire Corner survey may be more cynical about the political process.
Just as Affluent households still fervently believe in the American Dream of opportunity for all, so do they believe in the electoral process, a new Spectrem’s Millionaire Corner survey finds. With five days to go until the midterm elections, Affluent voters overwhelmingly profess that they vote for “the best candidate” (70 percent) and not “the least-objectionable candidate” (28 percent).
This basic concept may be getting lost in the maelstrom of the midterm elections just five days away and the tsunami of final push campaign ads which only exacerbate weariness over the divisive political climate and government gridlock. How bad is it? CNN reports that eight-year-old Carson Park of North Carolina was compelled to write scolding letters to the state’s two senatorial candidates, Democrat Kay Hagan and Republican Thom Tillis. “All I hear is your ads where you say mean things about each other,” she stated. “Why aren’t you talking about ways that you will help us?”
The youngest respondents to the Millionaire Corner survey may be more cynical about the political process. They were the most likely to say that they vote for the least objectionable candidate (38 percent vs. 26 percent of Gen Xers, 31 percent of Baby Boomers and 26 percent of those over 60).
Affluent voters who identify themselves as Independent are likewise seemingly more wary of the process. One-third said they, too, vote for the least objectionable candidate, compared with 23 percent of respondents who affiliate themselves with the Democratic party and 25 percent of those who align with Republicans.
Affluent respondents overall profess to be unmoved by political advertising, a recent Millionaire Corner survey found. Nearly eight-in-ten (77 percent) said that political ads have had no bearing on for whom they vote. Again, the youngest (81 percent) as well as those not aligned with either of the two major political parties (80 percent), are most likely to say that they tune out political advertising.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.