What's the No. 1 threat or challenge facing the United States? For Republicans, it's the national debt; for Democrats, it's climate change.
‘Tis the day before midterms, and all through the House (and Senate), the candidates and their proxies are making a final push to connect with the hearts and minds of voters. What issues are resonating most with Affluent voters?
According to a new Spectrem’s Millionaire Corner survey, Affluent voters are most focused on the economy rather than ISIS’s campaign of terror and Ebola. Almost half (44 percent) said they ranked the national debt as the No. 1 threat or challenge currently facing the United States.
ISIS ranks a distant second at 18 percent, followed closely by climate change (15 percent) and America’s global leadership role (14 percent).
Less than 10 percent of Affluent respondents would rank racial tensions (5 percent) and Ebola (4 percent) as the No. 1 threat or challenge facing the United States at this time.
Concern about ISIS increased with age. Only six percent of Affluent respondents under the age of 40 would rank it the primary issue facing the United States, compared with 13 percent of those ages 41-50, 13 percent of those 51-60 and 20 percent of those 61 and up.
The youngest respondents were more likely than their older counterparts to rank racial tensions as the primary threat or challenge facing the country.
There are, as to be expected, stark differences between members of the two major political parties as to what is the country’s primary threat or challenge. Nearly six-in-ten respondents who identify themselves as Republicans said that the national debt is concern No. 1, compared with 25 percent of Democrats.
The highest percentage of respondents who rank climate change as the country’s No.1 threat or challenge identify themselves as Democrats, 31 percent, vs. a mere 3 percent of Republicans. Democrats, too, are more than twice as likely as their GOP counterparts to consider racial tensions as the No. 1 issue facing America (10 percent vs. 4 percent).
There are splits along gender lines as well, with men more likely than women to rank the national debt as the No. 1 challenge facing the country (48 percent vs. 39 percent), while women are more likely to be most concerned about ISIS (22 percent vs. 15 percent).
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.