The Spectrem Affluent Household Outlook, a monthly survey of Affluent investor attitudes toward financial factors that impact their daily lives, declined for the fourth consecutive month in July to its lowest level in eight months. The –5.01 reading, a drop of 6.25 points from the previous, is the first time the Outlook fell into negative territory since last December.
The drop can be attributed primarily to further weakened confidence in the Economy, which dropped 18.82 points to -24.15, the second consecutive month this component posted a negative reading.
Affluent investors' confidence in company health also suffered, dropping 13.14 points to -9.29, the first time this component fell into negative territory since January. On a positive note, household assets rebounded from the previous month’s nearly 10-point drop to gain 3.02 points for a reading of 8.74, the first increase in this component in three months. Household income also showed an increase after two consecutive months of declines, gaining 3.91 points for a reading of 8.74.
Our monthly survey of Affluent investor attitudes and behaviors further breaks down findings by Millionaire and Non-Millionaire households. The declines in the July Affluent Household Outlook were mostly driven by Non-Millionaire households, which posted double-digit declines in half of the components for a -10.4-point drop in the overall Non-Millionaire Outlook.
Non-Millionaire confidence in the economy plunged 37.85 points to -31.63, an eight-month low and the biggest single month drop in more than a year. Company health fell 14.97 points to -8.61. Household assets ticked upward 0.16 points to -8.25, while confidence in household income gained 8.9 points to 7.94, a three month high.
The Millionaire Outlook dropped 2.55 points to -0.17, the first negative reading in eight months. The most dramatic drop was in the company health component, which fell -14.41 points to -9.94. While confidence in the Economy was down for the second consecutive month in Millionaire households, this component fell just 1.09 points (compared to last month’s nearly 30-point loss) for a reading of -17.07.
Household income dipped 0.67 points to 9.50, while household assets gained 5.96 points to 16.82.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.