Market engagement in Affluent households remained flat in October, according to Spectrem Group’s monthly survey of investment preferences. “Not Investing” edged up just 0.8 to 39.9 points, about the same level it has been since last April.
Investment in Cash ticked upward 2.7 points to 25.8, while Bonds gained 3.2 points to 11.5, a six-month high. But Bond Mutual Funds dropped 2.6 points to 13.6.
Stocks gained 3.3 points to 35.2, the third consecutive increase and the highest level since last March. Bond Mutual Funds dipped 2.6 points to 13.6, but Real Estate rose to 12.2 points, a 5.4 increase, the largest in this category in more than a year.
Our monthly survey further breaks down Affluent investor preferences by Millionaire and Non-Millionaire households. While more Non-Millionaires are more likely than Millionaires to choose “Not investing” (48.6 points vs. 31.5 points in October, both basically unchanged from the previous month), there was a sharp increase in Non-Millionaire households in Stock investment. This category raised 16.6 points to 36.1, the highest level since last March. In comparison, Millionaire investment in Stocks dropped 8.8 points to 34.2.
Non-Millionaires also invested more actively in Bonds, which rose 8.7 points to 11.2, the highest reading since last April. Millionaire investment in Bonds dipped 1.8 points to 11.7.
Real Estate, too, was also more attractive to Non-Millionaires. Real Estate gained 4.13 points to 14.3, the highest level since July 2011. Millionaire investment in Real Estate gained 1 point to 10.3.
Non-Millionaire investment in Bond Mutual Funds and Stock Mutual Funds dropped in October by 4.5 points (to 8.3) and 5.4 points (to 20), respectively.
Donald Liebenson writes news and features for Millionaire Corner. He has been published in the Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, Fiscal Times, Entertainment Weekly, Huffington Post, and other outlets. He has also served as a marketing writer for Chicago-based Questar Entertainment and distributor Baker & Taylor.
A graduate of the University of Southern California, he is married with a college-age son. He also writes extensively about entertainment.